Product Redesign

Sample Blog Post from Sara Tranberg – Project 2 in Comm 462 Advanced Visual Media:
http://www.saratranberg.com/design/redesign.php

 

Project Description

For this school project, I chose to redesign The Cocoa Bean Cupcake Café’s cupcake takeout boxes. Their current box is just white with a sticker of their logo on the top.

Having a design on their takeout boxes will help make them seem more professional–a legitimate company needs well designed products. At the moment, they are wasting space on something that could be a great advertising tool. With a well designed take out box, people would take them more seriously, and they would be more likely to grow bigger, & make more money.

Process

I designed two boxes, one with pink and brown, which matches the primary target audience [females ages 16+], and one with blue and brown, which will appeal to the secondary target audience [men of all ages who love baked goods].

I used Illustrator to create the box. Then I printed it on heavyweight paper. I used an exacto knife to cut it out. I scored and folded the edges, and wala, a new beautiful box was born! I also used InDesign to make the project booklet.